Karen sought balance for a male-dominated industry

Create a brand that gets young women excited about STEM

Proposed logo for WiSE initiative

In my proposal, I position WiSE as an accessible, women-centric brand, taking cues from established brands that have a proven high engagement level with women.

See the original sales pitch

Services provided

Project samples

A series of posters, each with the caption: Giving girls more power to speak up in IT
Campaign Posters
Business cards for recruiters
Business cards
Rendering of branded tote bag and iPhone cases
Proposed logo. Contains the letters W, S and E with a forward-slash and asterisk for the lower-case I, spelling the word WISE
Proposed logo