Carl wanted a better checkout experience for his prospective customers
- Design a new checkout page that more effectively guided prospective customers toward success
Carl issued me a test: update the visual design of his service's checkout page so that prospective customers no longer abandoned the site mid-checkout; the kicker: the new page needed to be live before the end of the week.
After the equivalent of one full day's work, I presented a reimagined experience leveraging foundational principles of inclusive design. Carl and his team were impressed, his developer was setup for success, and I was confident the new form would serve his customers much better.
Visit the new checkout page
- User experience design
- User interface design
- Interaction design
- Rapid prototyping
- Content strategy
- Information architecture