Case study of Crown Town CompostView the latest prototype
Why this app? Two perspectives
As a customer who is either new to town or feels I pay a lot for the service, I want more value for what I pay, so that I remain a customer and refer others to the service.
As a product owner, I want a product that both serves my residential customers better and attracts more commercial customers, so that I can grow my company faster.
The hypothesis: offer customers perks
Perks are deals that commercial customers may offer exclusively to Crown Town Compost customers when they shop in their store. Perks can only be redeemed through this new app. Customers would use a Google Maps-like interface to discover businesses and their respective perks. Therefore, partnering with Crown Town Compost means joining an accessible and attractive network of likeminded businesses.